We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how Path. Health & Wellness, LLC ("Path,." "we," "our," or "us") collects, uses, shares, and protects your information when you use our website, mobile app, smart devices, or related services (together, the "Services").

By using Path., you agree to the terms of this Privacy Policy. If you disagree, please do not use our Services.

We collect information that you provide directly, information collected automatically, and information from third parties.

Information you provide:
• Name, email address, phone number, billing/shipping address
• Account login details
• Payment information (processed securely by third-party providers)
• Profile data (age, height, weight, activity level, life stage)
• Health and biometric data (body composition metrics, measurements, cycle data, wellness tracking)

Information we collect automatically:
• Device and app usage data
• Log files, IP address, browser type, operating system
• Location data (if you allow it in device settings)
• Cookies and similar technologies

Information from others:
• Service providers (payment processors, hosting, analytics)
• Social media platforms (if you connect an account)
• Marketing partners

We use your information to:
• Provide and personalize the Services
• Process purchases, memberships, and payments
• Sync and display device/app data
• Communicate with you about your account, wellness journey, and updates
• Send reminders, check-ins, and notifications (including SMS/text, with your consent)
• Improve our Services through research and analytics
• Provide customer support
• Send promotional messages (if you opt in)
• Detect, prevent, and address security or fraud issues
• Comply with legal obligations

We may share your information with:
• Service providers (payment processors, hosting, analytics, customer support)
• Affiliates and business partners (to operate and improve Path.)
• Legal and regulatory authorities (if required by law or to protect rights/safety)
• In connection with a business transfer (merger, acquisition, or sale)

We do not sell personal information. We may share data for analytics or marketing in ways that could be considered "sharing" under California law. You have the right to opt out of such sharing (see Section 7).

We keep your personal data only as long as needed to provide the Services, comply with the law, or resolve disputes. Once no longer needed, we delete or de-identify your information.

We use technical, organizational, and administrative measures to protect your information. However, no system is 100% secure. You use the Services at your own risk.

Path. is not intended for children under 18. We do not knowingly collect data from children under 18. If we learn that we have, we will delete it.

California Residents (CCPA/CPRA):
• Right to know: Request the categories and specific pieces of personal information we have collected about you.
• Right to delete: Request deletion of your personal information, subject to legal exceptions.
• Right to correct: Request correction of inaccurate personal information.
• Right to opt out of sale/sharing: Direct us not to sell or share your personal information with third parties.
• Right to limit sensitive personal information: Limit our use of sensitive data (such as biometric/health data) to what's necessary to provide the Services.
• Right to non-discrimination: You will not be treated differently for exercising your rights.

Virginia Residents (CDPA):
• Right to access your personal data
• Right to correct inaccuracies
• Right to delete personal data
• Right to data portability (receive a copy of your data)
• Right to opt out of targeted advertising, sale of data, or profiling

Other States:
Other states may grant similar rights. We will honor applicable privacy rights as required by law.

How to exercise your rights:
• Email us at privacy@healthbypath.com
• Or use our in-app privacy request form (coming soon)
We may need to verify your identity before fulfilling your request.

We use cookies, pixels, and similar technologies to understand usage and improve Path. You can manage cookies through your browser settings.

Our Services are hosted in the United States. If you use Path. from outside the U.S., your information will be transferred and processed in the U.S., where privacy laws may differ.

You may not use or access Path. if you are located in a country subject to U.S. embargoes or on a restricted party list.

We may update this Privacy Policy from time to time. If we make major changes, we will notify you by email, app notification, or website posting.

If we plan to use your personal information in a materially new way not described here, we will provide you with at least 30 days' notice (for example, by email or in-app notification).

If this Privacy Policy conflicts with applicable privacy laws, the higher standard of protection will apply.

Path. Health & Wellness, LLC
4539 N 22ND ST NUM 4610
Phoenix, AZ 85016
Email: privacy@healthbypath.com

Plainly put: Path. collects data to power your wellness journey — and we protect it with care. You control your information, and you have clear rights to access, correct, or delete it.